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Manager - Brand Public Relations

Req #: SFO00002738-AO
Location: San Francisco, CA US
Job Category: Communications / Public Relations / Government & Regulatory Affairs

United has a wide variety of opportunities around the world - come find yours!!



United is continuing to build a state-of-the-art communications function that puts strategic storytelling and digital engagement at the center of our employee advocacy, media and influencer relations, and public affairs capabilities. 


We are looking for candidates with the creativity, conviction, agility, leadership and most importantly - the passion to help United be the best airline for everyone it serves.  We hope you’ll consider embarking on this journey with us. 


Reporting to the Director of Brand PR, the Manager will lead communication efforts on behalf of United with a focus on the airline’s San Francisco and Los Angeles hubs. This position will work as an integral member of United’s Brad PR team to conceive, manage and implement communications campaigns to promote the United brand both externally and internally in these two key cities. In addition, the Manager will manage day-to-day media inquiries for SFO and LAX and serve as a company spokesperson. Furthermore, the Manager will also be expected to develop relationships with media outlets throughout San Francisco and Los Angeles. Full duties include:

Manage the development of market announcements and programs

o   Lead development and execution of communication plans and messaging, focused on external and internal channels, for all market programs and initiatives

o   Drive the development of relevant content/materials, for example, communications plans, talking points, news releases, FAQs and more

o   Draw on knowledge of stakeholder needs and communication best practices and ensure alignment with key messages and company positioning

·        Plan and implement communications campaigns and events focused in the San Francisco and Los Angeles areas

o   Assist with developing themes and messages based on business and local activities

o   Conceive and organize stories and events that generate media coverage and brand awareness

·        Serve as media relations lead for local market

o   Establish and maintain relationships with key media – including government media outlets, influencers and stakeholders

o   Respond to media inquiries

o   Proactively pitch stories 

o   Brief and inform local United leaders and spokespeople

o   Participate in the PR team’s “on-call” rotation, acting as primary company spokesperson during select off hours including weekends

·        Serve as internal communications lead for market and develop and report unique stories that highlight our employees, operation and strategy in the market

o   Cultivate meaningful relationships with frontline employees, hub leadership and airport officials

  • ·      Assist United’s Social Media team with capturing local content for use across a variety of platforms.  You'll be responsible for:

    • Creating and maintaining a favorable image and corporate and brand reputation for United in the San Francisco and Los Angeles areas
    • Serving as company spokesperson
    • Monitoring effectiveness of all projects, evolving, improving and updating information when needed
    • Discovering, analyzing and recommending new opportunities for external and internal storytelling


General Qualifications



  • Bachelor’s Degree in Communications, Marketing, Journalism or related field
  • Minimum 5 years of PR/communications experience
  • Exemplary media relations, writing and communication skills
  • Firm grasp and relationships with San Francisco and/or Los Angeles media as well as with relevant business, travel and lifestyle media 
  • Proven track record in handling multiple priorities and stakeholders and working with team members across various office geographies
  • Ability to problem-solve and be a self-starter
  • Execution and process oriented, forward thinking, diligent and creative, attention to detail
  • Capacity to deliver against quality and timing targets
  • Excellent interpersonal and verbal skills
  • Highly effective in a fast-paced environment; works well under pressure
  • Expertise in the evolving media landscape and ability to work with traditional and non-traditional media
  • Proficiency with social media platforms and capturing appropriate content (video, photography)
  • Ability to develop messaging and integrated communications plans and strategies




Equal Opportunity Employer – Minorities/Women/Veterans/Disabled/LGBT

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